Why us?
Hiring someone to write your campaign vs. doing it with AdForge
You have a product, a landing page and a budget. Now you need ads. Here is an honest look at your options, and where AdForge fits.
The three usual options
Each one works for someone. The question is which fits a small team that needs results soon.
Hire a freelancer
What's good
- ✓Human judgement and experience
- ✓Can be excellent if the fit is right
- ✓Flexible, project by project
What's hard
- –Usually covers one or two channels
- –Drafts take days, revisions can cost extra
- –Know-how leaves when the project ends
Sign with an agency
What's good
- ✓Covers many channels
- ✓Can manage spend and reporting
- ✓Worth it for large budgets
What's hard
- –Monthly retainer or % of spend, often with a minimum term
- –Weeks of onboarding before ads go live
- –Changes go through account managers
Do it yourself
What's good
- ✓No fee
- ✓Full control
- ✓You learn the platforms
What's hard
- –Every platform has different rules and limits
- –A weekend per platform is common
- –Easy to launch one channel and stop
Option 4
Where AdForge fits
AdForge does the parts that take the longest, then shows you how to launch. You stay in control of your accounts and your money, and you learn how your own ads work.
It is not a replacement for a great strategist on a large budget. It is the fastest way for a small team to go from a landing page to live ads on every channel.
- 1
Reads your page
Your offer, audience, tone and real claims are pulled from the URL you paste. Nothing is invented.
- 2
Writes for each platform
Copy is written for how people use each channel, then checked against that platform's character limits.
- 3
Plans your budget
Your total is split across channels with a daily amount, KPIs to watch and A/B test ideas.
- 4
Shows you how to launch
Step-by-step setup for every platform, from creating the account to pressing Publish.
Side by side
| Freelancer | Agency | AdForge | |
|---|---|---|---|
| Time to first draft | Days to weeks | Weeks, after onboarding | About a minute |
| Cost | Hourly or per project | Monthly retainer, often with a minimum term | $1 to try, then from $3.96 per campaign |
| Channels covered | Usually one or two specialties | Many, at a higher fee | All 7 in one campaign |
| Character limits checked | By hand | By hand | Automatically, every line |
| Budget plan | Sometimes | Yes | Yes, split by channel with a daily amount |
| Revisions | Extra rounds can cost more | Included, but slow | Edit any line yourself, 1 free rewrite per channel |
| You learn how to launch | Rarely | Rarely | Plain-English steps for every platform |
| Who owns the ad accounts | Varies | Often the agency | Always you |
| Commitment | Per contract | Monthly contract | None. Pay per campaign |
Freelancer and agency terms vary a lot. This table describes common arrangements, not any specific provider.
What one campaign gives you
The deliverables you'd normally brief, wait for and review, written in about a minute.
Google Ads
Up to 15 headlines, 4 descriptions, keywords with match types, negative keywords, sitelinks and callouts
Several ad versions with primary text, headline and button, plus image ideas and interests
Captions, hashtags and a Reel concept you can film on a phone
TikTok
Hooks and second-by-second 15-second scripts with on-screen text
A sequence with subject lines to A/B test, preview text and body copy
SMS
Texts that fit in 160 characters with opt-out wording and send times
ChatGPT
Sponsored answers, topics to target and example questions
Plus, for every campaign
- ✓ Budget split and daily amounts
- ✓ KPIs and A/B test ideas
- ✓ Step-by-step launch guide
- ✓ Exports and a share link
When to choose what
Hire a person when…
- •You spend a large monthly budget and want someone managing bids every day
- •You need brand strategy, design or video production, not just copy and setup
- •You're in a heavily regulated industry and need a specialist to review every claim
Use AdForge when…
- ✓You're a small team that needs ads live this week, not next month
- ✓You want to try several channels before committing a big budget
- ✓You'd rather understand and own your ad accounts
- ✓You're an agency or freelancer who wants first drafts for clients in minutes
Questions
Is AI-written copy as good as a copywriter's?+
A great copywriter who knows your business will beat a first draft. AdForge gives you a solid, rule-following draft for every channel in a minute, and you can edit any line. Many people use it as the starting point, then add their own voice.
Can I use AdForge and still work with a freelancer?+
Yes. Many freelancers and agencies use it for first drafts, then refine. You can share a view-only link with anyone you work with.
Will it make claims about my business that aren't true?+
It is instructed to only use facts from your page and your own notes, and never to invent prices, discounts or guarantees. Always read your ads before you publish them.
Does AdForge run the ads for me?+
No. You publish them in your own ad accounts by following the launch guide. That keeps you in control of your money and your accounts.